As a consultant, I’ve helped brands translate those insights into purposeful strategies — bringing clarity, empathy, and direction to marketing decisions that create real connection.
And as a teacher, I try to spark that same curiosity in my students — helping them see the magic in insights, the power of ideas, and the joy of building brands that truly matter.
Independent Brand Strategy & Qualitative Research Consultant
After two decades of experience in advertising, research, and brand leadership, I began consulting independently — bringing together strategic thinking and consumer understanding to help brands uncover clarity and purpose. My work today spans qualitative research, brand audits, and positioning strategy across categories.
Group Head – Marketing
Blumen Biovitals Healthcare Pvt. Ltd. & Spring Bio Solution
Led brand and marketing strategy across healthcare and nutraceutical categories, with a focus on developing integrated campaigns and driving go-to-market strategies. Oversaw both digital and traditional initiatives that strengthened brand presence in competitive wellness markets.
Strategic Planning Consultant – BMB Madison Advertising Pvt. Ltd.
Worked on strategic planning assignments across consumer categories, focusing on insight-driven campaign planning and brand differentiation. Supported creative teams in translating research into strong, culturally relevant brand narratives.
Adjunct Faculty – Whistling Woods International
As a faculty member in the School of Media and Communication, I taught advertising, account planning, and integrated marketing communication. My focus was on bridging theory with industry realities — encouraging students to think strategically while remaining rooted in empathy and observation.
Associate Consultant – UnLtd (Ideas. Insights. Imagination)
Specialized in qualitative research, consumer behaviour, and insight mining. Partnered with clients to uncover cultural and emotional triggers that inform brand positioning and communication. This decade-long tenure deepened my belief in the power of listening as a strategic tool.
Client Services Director – Ogilvy & Mather Advertising
Handled a diverse portfolio including Sunlight, Comfort, Huggies, Kotex, and Bournvita. Responsible for brand stewardship, campaign strategy, and cross-functional coordination between creative and planning teams. Developed long-term brand narratives that built both equity and emotional resonance.
Account Director – J. Walter Thompson (JWT)
Began my career at JWT, managing communication strategies for FMCG and consumer brands. This early experience laid the foundation for my understanding of brand building, storytelling, and client-agency collaboration.
to elevate brands, engage audiences, and drive tangible growth.
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“CeeVee as we all fondly call her at Ogilvy, is a meticulous person who knows exactly what she wants. She is spearheading one of the best portfolios at Ogilvy, yet you will rarely see her worked up.
Brilliant with numbers she has a very structured approach. She is composed under pressure and has a strong rational decision making ability at all times. She is superb team player and an excellent negotiator. With her as my senior I have learned a lot. She gives you space to do your thing at the same time ensures that she is always there when needed. At a personal level, she is a great human being.”
To begin with, Meenakshi has to be one of the most cheerful people I have worked with in advertising. She is a strategic planning consultant who is the sum of so many capabilities rolled into one: planner + account management person + researcher + teacher. Armed with a jovial, let’s-get-the-job-done mentality that always surprises and delights clients. Quick to go beyond mandates and find interesting new paths on jobs undertaken. And utterly unafraid to speak her mind in the interest of a job well done. It’s been an absolute joy working with Meenakshi.
In an association spanning two decades, I’ve known Meenakshi at different life stages. An intelligent student, a curious intern, an efficient teammate, a brilliant organiser and a respectable teacher. Her ability to create an impact on brands, business and people stands out as a remarkable trait.
She is a learner at heart who is quick to spot trends and patterns. She is intuitive when it comes to troubleshooting and her lateral solutions make her a much sought after player in any team. Her resourcefulness is legendary and she never shies away from a challenge irrespective of its magnitude.
- You’re ready for the best possible brand and website for your business.
- You want to create an authentic connection to your audience.
- You’re over generic campaigns that don’t meet your audience needs.
- You’re unsure how to choose and use the right marketing platforms.
- You’ve been burnt in the past with underperforming agencies.