* Consulting

Helping brands find clarity, purpose, and direction

With decades of experience across advertising, research, and strategy, I work with brands to uncover what truly connects with their audiences — turning consumer understanding into purposeful growth.

Over the last 25 years, I’ve had the privilege of working with some of India’s most trusted brands — from Bournvita and Sunlight to Comfort and Huggies — learning the fundamentals of marketing from the inside out.

Across consumer, B2B, and pharma categories, my focus has always been on understanding what drives people, not just markets.

Today, as a brand consultant, I bring together strategic thinking, research experience, and creative empathy to help brands navigate both traditional and digital ecosystems — translating human insight into meaningful business growth.

Industries I’ve Worked With

Consumer & FMCG

Helping everyday brands stay relevant in dynamic, cluttered markets

Pharma & Healthcare

Guiding purpose-driven communication that balances empathy and accuracy

B2B & Industrial

Turning complex offerings into clear, relatable brand stories

StartUp & Emerging Brands

Building authentic narratives that inspire trust and long-term connection

Every brand I work with has its own rhythm — its stories, strengths, and sometimes, its silences. My role is to listen closely enough to translate those patterns into clarity. For me, consulting isn’t about frameworks or jargon. It’s about curiosity — asking the right questions, uncovering truths that may not show up in a brief, and turning those into insights that guide meaningful action. Whether it’s helping a legacy brand rediscover its purpose or a young business shape its voice, I believe the best strategies start with empathy and end with impact.

Brands I’ve Worked With

Our clients’ reviews clearly demonstrate how efficient our collaborative approach is.

Pooja Nair Jindam

Head of Marketing - India & Global Key Projects

“CeeVee as we all fondly call her at Ogilvy, is a meticulous person who knows exactly what she wants. She is spearheading one of the best portfolios at Ogilvy, yet you will rarely see her worked up.
Brilliant with numbers she has a very structured approach. She is composed under pressure and has a strong rational decision making ability at all times. She is superb team player and an excellent negotiator. With her as my senior I have learned a lot. She gives you space to do your thing at the same time ensures that she is always there when needed. At a personal level, she is a great human being.”

Raj Nair

Chief Creative Officer, Garage Worldwide

To begin with, Meenakshi has to be one of the most cheerful people I have worked with in advertising. She is a strategic planning consultant who is the sum of so many capabilities rolled into one: planner + account management person + researcher + teacher. Armed with a jovial, let’s-get-the-job-done mentality that always surprises and delights clients. Quick to go beyond mandates and find interesting new paths on jobs undertaken. And utterly unafraid to speak her mind in the interest of a job well done. It’s been an absolute joy working with Meenakshi.

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Our Marketing Projects:

Smart Home Solutions (Demo)

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Book Mockup (Demo)

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Energize look (Demo)

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