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* Teaching

In every class, I try to pass on the spark that once lit mine
Teaching, for me, isn’t about lectures or lessons it’s about curiosity, conversation, and helping students see the magic that happens when ideas meet understanding.
I didn’t plan to become a teacher — it happened because someone once changed the way I saw the world. During my MBA, a professor named Rajan Krishnan turned every class into an experience. He didn’t just teach advertising; he made us feel the joy of connecting an idea to human behaviour, the spark that happens when curiosity meets insight.

Years later, when I stood in front of a classroom, I realised what he had passed on — the power to ignite that same spark in someone else. For me, teaching isn’t about information; it’s about awakening curiosity, encouraging empathy, and helping students fall in love with the craft of understanding people. That’s what keeps me coming back — every class, every conversation, every spark.
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Notes on Brands, Behaviour & Beyond
These pieces are a blend of observation and reflection thoughts on the brands we grow up with, the campaigns that shape culture, and the small creative decisions that leave a lasting impression. Each post is a reminder that marketing isn’t just about selling it’s about understanding people and the stories they respond to.
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